Bring me the boundary
you can't hold. I'll hand you
back the version you can.
A weekly column for accountants and bookkeepers on the conversations they've been avoiding — the pricing change that won't get sent, the client who doesn't get fired, the boundary that gets almost held and then folded on.
If you're great at boundaries, you're probably not my audience. The Reframe is for the rest of us.
A column,
not a coaching brand.
The Reframe is a weekly column for accountants and bookkeepers on the conversations they've been avoiding. The work is response, not creation — every reframe answers a real submission.
A weekly column.
Published Tuesdays at 7:30 AM ET. Long version on LinkedIn. Condensed on X. Sent as the newsletter that morning.
Firm owners afraid of their clients.
Practices that are running them. Not the boundary-naturals — the ones who know what to do and can't quite get themselves to do it.
Reframe, never advise.
A submission comes in. The column reframes the fear behind it, gives the script, does the math. Specific. Honest. Not generic productivity advice.
Still figuring it out.
Rebecca lost her firm to the very work she now writes about. The credibility comes from being in the work, not from having finished it.
Most submissions land
in one of these.
Different surface, same root. The reframe names which one you're really in — then walks the script, the math, or both.
"I can't charge that."
The price increase that won't get sent. The proposal that closed too easily. Who am I to charge this?
"I can't fire them."
The client who's been overdue for years. The fee that's too low. The relationship you've outgrown but won't release.
"They prefer it the old way."
The portal you bought but won't enforce. The software they won't switch to. The deadline that keeps slipping.
"I have to soften it."
The six-paragraph apology. The "just one quick thing." The over-explained email that should have been three sentences.
"I have to be available."
The kid's game missed. The vacation not taken. The boundary against your own time that never gets held.
The boundary is the service.
What feels like a wall to the client is actually the only way to serve them well.
Bring me the one
you can't hold.
A real situation, in your own words. The fear behind it, not just the mechanics. You can stay anonymous. If your submission becomes a column, identifying details get changed.
The form takes about five minutes. Pick the fear that fits. Tell me what's actually going on. I read every one.
A few questions. That's it.
Hosted on Tally — open in a new tab, or embed it directly here once you've built it. (Replace the link below with your published Tally URL.)
Submit a reframe →The column is free.
Some readers want more.
These exist for the people who want the work done with them, not just read about it. They never get pitched in the column — they get mentioned when a reframe needs them.
Let's Fix Your Firm
The deep version of what The Reframe does publicly. Three CPAs walk firm owners through their actual conversations.
letsfixyourfirm.com → CommunityThe Collaboration Room
A quiet community for firm owners. Reframe Hour as a member benefit. The room where the work continues between issues.
thecollaborationroom.co → Free toolThe Client Analyzer
When a client-list reframe needs the math against the fear. Score your clients across 5 factors. See — by name — what happens if your biggest walked.
clientanalyzer.rdriscollcpa.com →Not holding boundaries
cost me my firm.
The conversations I kept avoiding — about pricing, about scope creep, about clients who weren't a fit — caught up with me. And I sold the firm I'd built from scratch.
If I'd been better at the hard talks, I'd probably still own that business today.
I'm still working on this in my own coaching practice. Right now, in real time. The Reframe is the work I'm doing in the open — what I'd write to the version of me who needed it. Not advice. The script, the math, and the version of the sentence I couldn't quite say.
If you've never struggled with this — if you've always charged what you're worth, fired the wrong-fit clients, said no without flinching — you're probably not my audience. The Reframe is for the rest of us.
— Rebecca